Sports Evidence Lab helps athletes understand where they fit within the wider sporting community — while keeping personal data private and under their control.
Sports Evidence Lab analyses millions of historical sporting results and activities to identify patterns, benchmarks and evidence. We study what consistently happens across the running community — so the picture you see is drawn from many people, not one.
The purpose of the platform is evidence generation — not athlete surveillance.
Sports Evidence Lab may analyse publicly available historical sporting results to build anonymous evidence models. These records help us understand population-level trends, participation patterns and performance distributions — the shape of the community, never a spotlight on a person.
When you choose to upload activity data or connect a supported service, your data stays under your control. It's used to generate evidence and insights specifically for you — your fit, your trend, your cohort — and it isn't put on display for anyone else.
Your personal activity powers your own insights — where you fit and how you've progressed.
Unlink any connected service whenever you like. It stops contributing immediately.
Ask us to remove your data at any time. No friction, no penalty.
The line is simple: others see the community in aggregate, never you in particular.
Personal in. Aggregate out.
Your individual data helps build the evidence network. The findings we share are anonymous, aggregated and population-based — they describe trends and populations, never individuals. Aggregated and anonymised evidence may be published, shared, licensed, or commercialised as studies, benchmarks, reports, and population-level insights. We do not sell personal information, identifiable athlete records, or individual running histories.
We explain where data comes from and how it is used — in plain English, like this page.
We do not sell personal information or identifiable athlete records. Personal in, aggregate out — your identity stays protected.
You stay in control of your own connected data — connect, disconnect or remove anytime.
Insights are based on observed evidence, not guesses — and never predictions.
You can contact Sports Evidence Lab any time to ask how your data is used, request a correction, or request removal where applicable. Real answers from real people — no ticket maze.